Keyword research for your purpose-led business.

It’s not about finding (and sitting on) 1,000s of keywords — but understanding how your ideal customer searches for your products and services so you can be available to them at the perfect time.

What are your customers typing into Google?

You’ve put everything on the line to bring innovative, sustainable products to the world.

But here’s the tough truth…

How you present your products and services on your website prevents you from reaching thousands of new customers each month.

Understanding the language your customers use to describe your products, services and blog content is the first and most crucial step to attracting that sweet organic traffic from Google every month.

Keyword research isn’t as simple as typing words into fancy SEO tools.

It requires an intimate understanding of your offerings and customer journey before collecting data from Google.com, your competitors, your existing pages, and various tools to create the perfect list of target queries.

Even the subtle changes in a word or a letter can change the intention behind what the searcher seeks and your to rank. Our team has debated keywords for hours before landing on a direction.

Let us help you to remove that overwhelm by:

  • Identifying the best keywords
  • Organising them by topic
  • Planning content clusters
  • Making the data actionable

Keyword research packages.

Choose from our flexible pricing options. All prices are in AUD (incl. GST).

50 keywords

$550

  • 50 keyword suggestions
  • Comprehensive interactive database
  • Search intent
  • Monthly search volume
  • Keyword difficulty
  • Trend data (if seasonal)
  • Competitor analysis
  • Topic clusters
  • Keyword grouping
  • Video overview

100 keywords

$990

  • 100 keyword suggestions
  • Comprehensive interactive database
  • Search intent
  • Monthly search volume
  • Keyword difficulty
  • Trend data (if seasonal)
  • Competitor analysis
  • Topic clusters
  • Keyword grouping
  • Video overview

200 keywords

$1,760

  • 200 keyword suggestions
  • Comprehensive interactive database
  • Search intent
  • Monthly search volume
  • Keyword difficulty
  • Trend data (if seasonal)
  • Competitor analysis
  • Topic clusters
  • Keyword grouping
  • Video overview

What’s the Process?

Keyword research isn’t just for SEO…

You can also use them for:

  • Validating demand before creating new products and services
  • Publishing content on YouTube, podcasts and social media
  • Using simpler, more relatable language in your web copy for better conversions

Frequently Asked Questions

We’re always happy to review any work you’ve done to date. If you have any keyword lists lying around that you would like our opinion on, please bring them to your introductory strategy call.

We only use pro-level tools, so our clients have access to the best data available. We currently use Semrush and Mangools for keyword research, but we’re always testing out new tools to make sure that we don’t miss out on any keywords.

If you’re planning out a new site and want to use keyword research to inform which pages to create, we recommend that you hire us to do keyword research in your niche before you plan out and write your site.

If you’re more interested in using the research for growth to inform content creation on an ongoing basis (through blogging, social media, email marketing, etc.), we recommend that you write and publish your site first and then have us do keyword research once that’s done.

Yes, conducting SEO research can be fun. We always check which keywords are driving traffic to your online competitors and include those keywords in your list if they are valuable.

No, but they will definitely help. To achieve the first position on Google, you need to focus on a range of actions, including keyword research, content planning, on-page SEO, creating high-quality pages, technical SEO, high-quality backlinks, and ensuring your website is responsive, fast, and user-friendly. While all of these factors are important, conducting effective keyword research is the first and most crucial step.